# 10x amplifier

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* In business, a **game-changing innovation** needs to be **10x better** than the previous approach to be worth switching.
* A meditator, **Keith from BC, Canada**, described **social meditation** as a **"10x amplifier"** for accessing deep meditative states.
* **Why is it so effective?**
  * Humans are **social primates**—we **learn better** and **enjoy** things more **together**.
  * **Social meditation** taps into this **natural relationality**, making it **far more effective** than solo or guided meditation.
* **Core idea:** **Meditation becomes more powerful when practiced as a shared experience.**